经济全球化是社会生产力发展的客观要求和科技进步的必然结果。要实现经济全球化，做全球化的主力军和生力军，中国企业就必须要实现企业的品牌化和国际化。

尽管受到新冠肺炎疫情的冲击，经济全球化出现暂时的停滞，但必须看到，我国实现经济全球化始终没有言弃。新冠肺炎疫情发生以来，我国仍然致力于促进贸易和投资的自由化和便利化，维护全球产业链、供应链顺畅稳定，推进高质量共建“一带一路”，并将着力推动规则、规制、管理、标准等制度型开放，持续打造市场化、法治化、国际化营商环境，发挥超大市场优势和内需潜力，尤其是中欧班列在新冠肺炎疫情下，不降反升，为各国合作提供了更多机遇，为世界经济复苏和增长注入了更多动力。

我们还应该看到，在新冠肺炎疫情冲击下，“一带一路”建设在“坚定维护和平稳定的国际环境”“坚定维护公平、普惠的全球化”“坚定维护全球互联互通伙伴关系”等方面发挥出的作用，愈来愈明显和日趋重要。因此，中国企业借助“一带一路”走向世界，实现全球化，已经有了更加畅通的通道。

有数据表明，“一带一路”建设将使沿线国家和地区的实际收入增长1.2%~3.4%，全球实际收入增长0.7%~2.9%；“一带一路”倡议的全面实施使参与国之间的贸易往来增加 4.1%，“一带一路”沿线国家和地区的外国直接投资总额将增加4.97%；“一带一路”相关投资可以帮助多达3400 万人摆脱中度贫困，使760 万人摆脱极端贫困；“一带一路”倡议将在未来20年内使全球 GDP 每年增加7万亿美元以上，多达56 个国家的 GDP 都将因“一带一路”而每年增长逾 100 亿美元……这些数字背后无不隐含着巨大商机。

我们还可以看到，截至目前，我国已与140个国家、31个国际组织签署了205份共建“一带一路”合作文件。这些文件的签署，预示着已为中国企业走出国门，参与经济全球化，让更多中国企业实现品牌化和国际化，奠定了坚实的基础，有了更多更大的腾挪机会和空间。

那么，我国企业如何才能抓住“一带一路”建设提供的巨大空间和机遇，实现企业品牌化、国际化？首先要做的是让自己的企业实现产业化升级。要研究世界一流企业的成长规律，调动全球资源补企业能力短板，注重产品品质、售后服务，重视研发创新，做好企业文化等方面的建设。其次，找准突破口，实现品牌化与国际化的突围。许多成功企业的实践证明，国际化会助推品牌化。因而，我国企业应当借鉴国内外国际化企业的成功经验，以“一带一路”建设为依托，迅速实现企业的品牌化、国际化，在经济全球化中找到自己应有的位置。

Relying on the belt and Road Initiative to boost the brand and internationalization of Chinese enterprises

Economic globalization is the objective requirement of the development of social productive forces and the inevitable result of scientific and technological progress. In order to realize economic globalization and become the main force and new force of globalization, Chinese enterprises must realize the brand and internationalization of enterprises.

Despite the temporary pause in economic globalization caused by the COVID-19 pandemic, It must be noted that China has never given up on economic globalization. COVID - 19 outbreak since, our country remains committed to promoting trade and investment liberalization and facilitation, to stabilize the global industrial chain supply chain smoothly, promote to build high quality the Belt and Road, and will focus on driving rules and regulation, management and open type system, such as the standard, continue to build market, under the rule of law, international business environment, giving full play to the advantages of super market and domestic consumption potential, In particular, the rise of china-Europe freight trains amid the COVID-19 pandemic has provided more opportunities for cooperation among countries and injected more impetus to the recovery and growth of the world economy.

In the face of COVID-19, the Belt and Road initiative is playing an increasingly important role in upholding a peaceful and stable international environment, a fair and inclusive globalization, and a global connectivity partnership. Therefore, With the help of the Belt and Road initiative, Chinese enterprises have been able to go global and realize globalization, which has provided a more smooth channel.

Statistics show that the belt and Road initiative will increase the real income of countries and regions along the routes by 1.2% to 3.4%, and the global real income by 0.7% to 2.9%. The full implementation of the Belt and Road Initiative will increase trade between participating countries by 4.1 percent, and the total foreign direct investment of countries and regions along the Belt and Road will increase by 4.97 percent.The Belt and Road-related investments can lift 34 million people out of moderate poverty and 7.6 million people out of extreme poverty. The BELT and Road Initiative will increase global GDP by more than $7 trillion a year in the next 20 years, and as many as 56 countries will see their GDP increase by more than $10 billion a year as a result of the Belt and Road Initiative... Behind these figures, all implied huge business opportunities.

To date, China has signed 205 cooperation documents on belt and Road Cooperation with 140 countries and 31 international organizations. The signing of these documents indicates that a solid foundation has been laid for Chinese enterprises to go abroad and participate in economic globalization, so that more Chinese enterprises can achieve brand and internationalization, and there are more and greater opportunities and space for moving.

Then, how can Chinese enterprises seize the huge space and opportunities provided by the construction of  the Belt and Road, and realize the brand and internationalization of enterprises? What should do above all is to let oneself enterprise realize industrialization upgrade. We should study the law of growth of world-class enterprises, mobilize global resources to improve their weak capabilities, pay attention to product quality and after-sales service, attach importance to r&d and innovation, and improve corporate culture. Secondly, to find a breakthrough, to achieve brand and international breakthrough. As many successful companies have shown, internationalization boosts branding. Therefore, Chinese enterprises should learn from the successful experience of international enterprises at home and abroad, rely on the construction of the Belt and Road, quickly realize the brand and internationalization of enterprises, and find their own position in the economic globalization.

作者：杨东平（丝路青年论坛副主席兼秘书长、丝路百科杂志社执行社长）